A small discourse on Apple’s Orientation: Product or Market Oriented?

Hello reader, 

A small discourse on Apple’s Orientation: Product or Market Oriented?

Apple’s current product portfolio includes the Mac, iPod, iPhone, iPad, Apple TV, Apple Watch, and their own software which include the operating system run on all of their products, iTunes Store, Apple Store and iCloud. Apple has continued to bring innovative products that would pave the way for the new standard of technology since its founding of the Mac.

Due to its focus on releasing innovative products, Apple Inc. has been branded as a product oriented company; however Apple spends a lot of time and effort on figuring out what the consumers want through their intensive market research which convinces some to believe that they are indeed a market oriented company. I will bet that Apple is heading towards a market oriented approach in the past few years and will continue to do so.

Apple Inc. continually focuses on the development of their products and makes them innovative, attractive and competitive with other competing brands which makes them product-oriented but as I said being a product-oriented company has its downfall.

Apple Inc. since its founding has focused on developing and innovating their products using a product oriented approach but in recent years, there are reasons to believe that they are using a market oriented approach due to the fact that they use an intensive market research to produce their products, their recent products starting from the iPhone 5c also suggests that they are starting to become a market oriented company.

With these in mind, I can safely assume that Apple indeed uses a product oriented approach, but when Tim Cook took over the position of CEO, they have changed towards a market oriented approach listening to the consumer’s wants and needs but without sacrificing their competitive edge.

They are continually innovating their products but are also starting to see the importance and impact of listening to their consumers. Though they are deemed to shift from a market leader to a market follower, they are still continually topping their past records of sales with their new products. This is due to the fact that they are starting to fit their products to what the consumers want.

Thank You!!